Sport satisfaction levels

The findings on satisfaction levels reveal what factors keep people loyal to their sport

Other questions cover the quality and customer service at sports facilities, and perceived value for money.

Across all sports, satisfaction has risen from 80.0% in 2009 to 80.6% in 2012.

The results are based on responses from 43,900 people aged 14 and over in England, who play sport regularly. They are grouped by general participants, club members and the talent pool of each sport.

Drop out

We survey people who are playing less sport or have stopped altogether to find out why. Time constraints and work commitments are the top reasons, but the good news is that most people who drop out say they are likely to play again in the future.

The drop out report will tell you more.

Experiences of sport

Those taking part in sports such as boccia, goalball and taekwondo are among those who say they are most satisfied with their sporting experiences. Satisfaction amongst Boccia players rose from 80.6% in 2009 to 86.3% in 2012.

The satisfaction survey offers a detailed breakdown of responses in all 10 factors for every sport, such as value for money, facilities, social opportunities and performance,

For example, among those who play football, the most important elements are the opportunity to raise their fitness, relieve stress and socialise. For judo participants, the quality and friendliness of coaches, officials and other staff are equally important.

The survey also breaks down satisfaction by sports club members, general participants and the ‘talent pool’ for each sport. Overall, club members and the talent pool are more satisfied than general players, but this does not hold true for every sport. 

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