How to apply

We'll be investing funds to support people who are regularly active stay active

24 March 2017

Health active core market

Major changes in a person’s life – like a serious injury or illness, moving house, starting a new job, having a baby or retiring – can get in the way of an active habit.

Our new fund, Helping the Active Stay Active When Life Changes, is looking for innovative and bold ideas that reduce the number of regularly active people who stop doing sport and physical activity.

While focusing on the big changes people go through in their lives, our fund also has a particular focus on under-represented groups.

That’s because our research shows that those in lower socio-economic groups, women, people with a limiting disability and people aged 55 and over are less likely to have a regular active habit and if they are active, tend to drop out more.

The Core Market Investment Guide gives you full details on the type of people we’re looking to support, key research and insight on active people and the effects of major live changes, who we want to work with and how you can apply.

Download our Core Market Investment Guide

Please read it carefully and use it to help you develop your ideas.

Key facts

  • Fund opens: 24 March 2017
  • Anticipated size of bids: £50,000 - £500,000
  • Anticipated length of project: up to four years
  • Expression of interest deadline: Applications closed at 5pm on 22 May 2017
  • Initial decisions: from July 2017

We’re interested in working with a range of partners, both inside and outside the sport industry, who have the ability to engage with active people at different life changes and help under-represented groups stay active.

The deadline for expressions of interest has now closed.

Help and support

Please take the time to read the investment guide and frequently asked questions.

If the answer you're looking for is not included, you can call our funding helpline on 0345 8508 508, or email