Dementia-friendly sport and physical activity guide

In partnership with the Alzheimer's Society we have produced a guide to support the sector

As part of our collaboration with the Richmond Group of Charities, we have funded a project by the Alzheimer's Society looking into the barriers faced by people living with dementia as they try to take part in sport and be physically active.

The Dementia-friendly Sport and Physical Activity Guide details how providers can become dementia-friendly thanks to insight gathered as part of the project.

We are equipping the sport and physical activity sector with the resources and knowledge they require to unite against dementia.

Around 850,000 people in the UK live with dementia and ensuring they face no barriers when becoming or remaining active is a great challenge.

Leisure pursuits, including physical activity, are among the top activities people with dementia want to do yet there are a range of barriers that prevent them from participating and benefiting from being active.

By becoming dementia-friendly, leisure centres, gyms, sports clubs and community centres can reap the benefits of improved customer experiences, increased revenue, better staff retention and help those with dementia to live happier, healthier lives.

The project as a whole is part of our £1.3 million investment of National Lottery money into the Richmond Group of Charities, who work with those with long-term health conditions, to help them get active.


Following the guide's publication in February 2019, we are continuing to work with the Alzheimer's Society to evaluate its impact through to the end of summer 2019, to better understand its influence within targeted pilot locations.