Branding and logo

Our logo is really important to us

We call the circular bit 'the player', this has been with us since our beginning as The English Sports Council.

This history makes the Sport England logo instantly recognisable - you might have seen it on road signs or at your local leisure centre - so we need to protect this identity to ensure that it remains meaningful.

Below you can download our logo, however you should only download and use our logo if you are permitted to do so. We reserve the right to stop you from using our logo if we do not believe its use is appropriate.

Examples where use of our logo is permitted:

  • Editorial use (you are writing about us or one of our programmes)
  • You have received funding from us

If you have received funding, you need to determine if you should use our joint "Lottery Funded" logo or a standard Sport England logo.  Most of our current funding programmes use Lottery money, and therefore the joint logo should be used.

If you are unsure if you meet the requirements to download and use our logo, or which logo to use, then please email

You can download our logo below - each logo pack contains various formats of our logo and guidelines for its use.

Download our logo and brand guidelines

You can download high resolution versions of our logos and a copy of our brand guidelines using the links below.

Places People Play logos

Some of our Olympic legacy funding programmes such as Inspired Facilities, Inclusive Sport or Protecting Playing Fields programme used to use a Places People Play logo. This logo is currently under review so please do not use it.

If you have received funding recently from a Places People Play programme please use the National Lottery Sport England logo.

Sportivate logo

Sportivate was one of the first programmes in the country to receive the Inspired by 2012 mark, you can download the logo here.

Sportsmark and Activemark

The Sportsmark and Activemark schemes for schools were run by the Youth Sport Trust until they were discontinued. If you have any questions about ongoing use of Sportmark and Activemark artwork, please contact the Youth Sport Trust

Clubmark logo

If you are an accredited club you can download the scheme's logo from the Clubmark website.