Use of Sporting Market Segments within the West Midlands

Sport England West Midlands and the County Sports Partnerships are working with partners to ensure market segmentation is used to maximise the impact of investment decisions and increase participation within the region. Practical examples of applying segmentation data to project delivery within the Black County and Herefordshire & Worcestershire are shown below. Further regional case studies will be added over time.

To read further case studies from other regions view here.

Case studies within the West Midlands:

Supporting Project Delivery in the Black Country

Wolverhampton leisure card data coded with Sport England Segments

Activity Referral in Herefordshire and Worcestershire Sports Partnership