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Research impacting on the region

The following information provides a guide to research impacting on the development of sport and active recreation in the West Midlands, in some case there is link to a dedicated page on the topic.There is more information on national research that impacts on sports and physical activity on the main Sport England website.
There is also information on the DCMS & its partner organisations' 'Taking part' survey that went 'live' in July 2005, on their website.

Sport England's 'Active People' survey
The first tranche of this survey was completed in November 2006 and the data made available in December 2006. It supplies participation and volunteering figures based on a sample size of 1,000 people over 18 years of age per local authority area in England. This information supplied all local authorities in the West Midlands with detailed data.
The survey is now into the second tranche (smaller sample size) - collecting data from October 2007 to October 2008 (estimated that this information should be issued November 2008).
Please view the Active People web pages for more information.

A further development, using data from the survey alongside that of other surveys and data resources, is the Sporting Market Segments work (SMS) - released last year and now extensively being used by partners to inform their own marketing campaigns.
View the national SMS information
View the regional SMS information

Active People Survey 2
Undertaken from Octobert 2007 - October 2008, this second year of telephone surveying in relation to the sporting activities of people aged 16 years and above, will have the results of its findings released on 11 December 2008.

Physical activity audit of the West Midlands' Primary Care Trusts (2006)
This audit was carried by Sport England in partnership with the Department of Health West Midlands and ELS Consultancy Ltd. The resulting report was published in November 2006.
Download the report - pdf (.5 MB)

Physical activity mapping in the West Midlands (2004)
The report sets out the scientific evidence on the contribution that physical activity can make to maintaining health and well being. It reinforces Game Plan, the Government's strategy for sport and physical activity, which challenged us to change the culture and become a more active nation.
Download the report

Sports employment research (2004)
Sport England West Midlands published the findings of research into sports employment including the skills and training issues for the sector in the West Midlands in August 2004. There is a useful information sheet on the research to view.
Download a summary of the report

West Midlands Lifestyle Survey 2005
The largest survey of people in the West Midlands since the 2001 Census started on Monday 17 January 2005. It was launched by the West Midlands Regional Observatory (WMRO) and West Midlands Public Health Observatory and is being conducted by the Birmingham based BMG Research.
The West Midlands Regional Lifestyle Survey asked about important topics including health, education, quality of life and community safety. It promised to be the largest and most comprehensive survey of its type ever undertaken in the region.
The work was completed at the end of May 2005, the data resulting from the survey was available to funding partners in mid-July. A full launch of the survey results took place WMRO's Annual Event in October 2005.
Take a look at the report pdf (3.2 MB)
Have a look on the dedicated site for further information

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