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Providing a strategic lead for sport in the West Midlands






Sport England Strategy 2008 - 2011 (published June 2008)
Full document pdf (13.1 MB)
Executive summary pdf (0.38 MB)

West Midlands Sector Skills Agreement Regional Action Plan 2006
Full plan pdf (579 KB)
A summary for employers pdf (2.6 MB)
Executive summary (172 KB)

Finding your way to our office - a map to help you

Finding out about the staff in the regional office


Jobs currently being advertised in the region


Jobs currently being advertised nationally

County sports partnerships' news

Active People Diagnostic- to register as a user


Active People - small area estimate maps for each local authority in the West Midlands are now available - please view

SE National Lottery consultation
Sport England has now completed the consultation process to get the views of keys stakeholders on how the process of applying for National Lottery funding can be improved. The consultation ran for 12 weeks, from 25 June to 16 September 2008.
We wish to thank all partners who contributed to this process. Sport England will be making the results known in the near future.

Please take time to view the new Sport England Strategy 2008-2011

Star opens star court
What better way to celebrate the opening of your new all weather tennis court than having an award winning actor to cut the ribbon at the official opening. Bishop Castle Lawn Tennis Club secured the services of Pete Postlethwaite to cut the ribbon adorning the net on the new court on Saturday, 19 July. The Club received just over £60K to develop the new court and provide a local activity programme called ‘Tennis Stronger mind and body’. Congratulations to all at the Club on a great opening and a very successful project.
For more updates on projects receiving funding please visit our funding news page



Active People Survey - Phase 2 - completion

People in the West Midlands have been asked, over the last 12 months, about their levels of sporting activity as the second phase of Sport England's Active People Survey was conducted across the whole of England. The original survey, undertaken from October 2006 for 12 months, has now been analysed further against consumer trends data and Sport England has released some excellent market segmentation profiles that will help partners to market sport in their area.
December 2008 will see the publication of the results of this second phase.
Active People 2 press release
View the market segmentation information in the WM


Active People Survey results for the West Midlands
The headline results for the 'Active People Survey' were published by Sport England on 7 December 2006. It is the largest single survey of sport and active recreation ever undertaken and provides statistical information about levels of participation across England. According to the results the people in the West Midlands are the most inactive in the country.
West Midlands press release - from 7 December 2006
Headline results for the West Midlands


A toolkit to help get more people active
The 'Promoting Sport Toolkit' - a collection of simple-to-use tools that will help all our partners promote sport more easily, cheaply and effectively went live on 14 August, on its own dedicated web pages.
View the Promoting Sport website


Contacting us
To contact us please ring Sport England's main enquiry line 08458 508 508 and ask to be put through to a member of the West Midlands' team. Please note that our fax number is 0121 633 7115. Staff information and useful documents containing contact information are available on our web pages.
More info


Our team values
We agreed a new set of team values for the West Midlands' regional office in May 2007 and would like to share these with partners.
Our values



Alternative language and format for material
All publications, downloads and website information can be made available on request in an alternative language, in Braille, in large print format or on tape. To request this service please call 08458 508 508.









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