Sport England

The Nation's Biggest Supporter

Active People Results

Active People Challenge
County Profiles
Background Information
South East Analysis
Case Study Plans
Newsletters
Training
New Functionality

The Active People Survey collects information on a number of indicators to enable us to get an insight into how physically active the nation is. The data gives Local Authorities, County Sports Partnerships and Primary Care Trusts important benchmark information to help drive increases in the number of people who take part in sport and physical activity. This relates to the National Framework for Sport target to increase participation in sport by 1% per year.

These pages are deigned to hold all the analysis completed in the South East region by both Sport England and our partners. This top page holds all South East-wide analysis whilst there is one page relating to each County Sports Partnership, holding all analysis relevant to the sub-region.

KPI 1 - At least 3 days a week x 30 minutes moderate participation (all adults)	22.6%
KPI 2 - At least 1 hour a week volunteering to support sport (all adults)	5.4%
KPI 3 - Club member (all adults)	27.6%
KPI 4 - Received tuition from an instructor / coach in last 12 months (all adults)	20.7%
KPI 5 - Taken part in organised competitive sport in last 12 months (all adults)	17.1%
KPI 6 - Satisfaction with local sports provision (all adults)	71.8%

Active People Challenge
To reach its target of 1% increase in participation year on year to 20132, the South East must increase participation on three days a week of 30 minutes moderate intensity amongst priority groups by 300,000 people.

The Active People Challenge publication sets out a picture of participation across the region, based on the findings of a flagship national survey conducted by IPSOS MORI on behalf of Sport England. The results form a sophisticated evidence base with which all players across the Delivery System, including Sport England, can take a structured approach to meeting the Active People Challenge. The data can inform the allocation of funding, shape interventions and be interrogated and analysed down to the local authority level using an online tool, the Active People Diagnostic. Potential applications include informing local area agreements, policy development and driving the efficiency of third-party data.
Active People Challenge Document PDF (6559KB)

County profiles, analysis and small area estimates can be accessed here

Background Information
The Active People Survey is a national survey, conducted by Ipsos MORI on behalf of Sport England. The survey began on 14th October 2005 and ran until October 2006 surveying over 354,000 households on a range of questions relating to sport and active recreation. This equates to 1,000 completed questionnaires per Local Authority. The survey is telephone- based and is conducted over a full year to take account of seasonal variations in participation. The survey will be repeated in three years time to enable the tracking of changes from the baseline data.
Ten things to know about Active People

South East Analysis
The documents attached in this section provide analysis relating to the South East region as a whole.

Sports Analysis by NGB
South East Profile
Sports Analysis in the South East
South East Key Performance Indicators
South East Perticipation Targets
Project Plan
Analysis Plan

Case Study plans
Brighton

Portsmouth Oct 07

Newsletters
May 2007
February 2007

Training
Step-by-step guide - 3x30 for sports
Step-by-step guide - Office of National Statistics neighbours
Step-by-step guide - Breakdown by demographics
Resource pack

New Functionality
Market Segmentation
This looks to split the population into 19 segments, each with similar relationships to sport. One of the benefits will be the capacity to match a project area with a segment and so establishing the probability of the targeted people to participate and in which sports they are likely to participate.

Illustrations:

Dominant Market Segment in the South East
Part 1
Part 2

Dominant Market Segments by Local Authority in the South East

For further information

Small Area Estimates
Utilising synthetic multi-level mapping, estimates will be made down to super output level for 3x30 participation. This can be used for targeting investments but not for measuring changes over time. More

Future Events:

Links with School Sports Data – The Youth Sports Trust is planning to do analysis looking at the links between the Active People data and School Sports Partnerships data. Details not yet confirmed.
Secondary Analysis – The academic group used to design the Diagnostic is being reformed to look at other topics involving analysis beyond the Diagnostic. Examples of potential areas include proximity of facilities, environmental factors, understanding inequalities and the importance on walking.
Active Solutions – Active Solutions is a proposed online improvement tool that will provide a portal for disseminating expert advice and information on ‘what works’. It will connect with Active People Diagnostic and Active Places Power to provide partners with the knowledge that will support better investment decisions.

Press Releases
Active People National Headline Results PDF (511KB)
Active People South East Headline Results PDF (76KB)

Contacts
For further information please contact either:

Helen Price - Performance Analyst on 020 7273 1915 or 07795 301202.

Active People Diagnostic
The Active People survey results can be accessed through the Diagnostic. For access to the Diagnostic please contact the team.

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