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What we do, how we do it and why - all you need to know about our work in the North East

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Who we are and what we do

The North East has a strong and distinct regional identity.

Geographically, it covers the counties of Northumberland and Durham, the five metropolitan districts of Tyne and Wear and the five unitary districts of the Tees Valley.

It has a population of 2.5m people, 5 per cent of England’s total. And despite the region’s rural nature, 75 per cent of its residents live in the conurbations of Tyne, Tees and Wear.

North East people have a passion for their sporting heritage, traditions, achievements and heroes. Sport is central to the local culture. From St James Park to the Great North Run it creates a sense of regional pride and prestige.

Involvement in sport whether it’s casual or organised is recognised as a powerful tool to raise regional aspirations for health, sport, economic activity, education and skills, community cohesion and social inclusion. It provides enjoyment to individuals and organisations and is complementary to many social agendas such as reducing crime and increasing educational attainment. It is fundamental to delivering the wider social changes we are all committed to achieving.

For this to happen, however, more people have to get active. Sport England north east’s aim is to increase participation amongst all social groups.

Our newly established regional sports board launched the North East Regional Plan for Sport and Physical Activity in March. This is the route map we will follow to help us hit the Government’s ambitious target of 70 per cent of the population becoming physically active for 30 minutes at least five times a week by the year 2020.

It’s a challange. And it’s not something we can do on our own. Creating a collective vision and building on well-established partnerships is vital. Other regional structures involved include:

Together, we will influence regional development; we can increase participation levels; and we will become the best sporting region in the country.

North East Regional Sports Board
Contact Sport England North East

Aykley Heads
Durham DH1 5UU

Tel: 0191 384 9595
Fax: 0191 374 1970

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