Sport England

The Nation's Biggest Supporter

Geographical information - where the segments live in the North East

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NORTH EAST

GEOGRAPHICAL INFORMATION | SPORT SPECIFIC RESEARCH


A01 Ben - competitive male urbanites

A02 Jamie - sports team drinkers

A03 Chloe - fitness class friends

A04 Leanne - supportive singles

B05 Helena - career focused females

B06 Tim - settling down males

B07 Alison - stay at home mums

B08 Jackie - middle England mums

B09 Kev - pub league team mates

B10 Paula - stretched single mums

C11 Philip - comfortable mid-life males

C12 Elaine - empty nest career ladies

C13 Roger & Joy - early retirement couples

C14 Brenda - older working women

C15 Terry - local 'old boys'

C16 Norma - later life ladies

D17 Ralph & Phyllis - comfortable retired couples

D18 Frank - twilight year gents

D19 Elsie & Arnold - retirement home singles


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