Sport England

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Sport Specific Research - who is playing sport in the North East

Including Active People results and Sporting Market Segments

Ever wondered how many people in the North East are doing a specific sport and who is more likely to do it? Click on each of the sports, for reports that use Active People and Sporting Market Segments, to find out this information. Once you have identified who is more likely to do a particular sport refer to the geographic information below to find out where they are and to help you decide who you should be talking to. From here we recommend you follow the link to the Sporting Market Segment pages to learn more about each ‘segment’ and contact your local County Sports Partnership or relevant local authority to explore ways of joint working.

Sports
The sports detailed individually below have been included as they have Active People data available at a regional level. To review national level data for other sports please visit the Active People Diagnostic tool at www.webreport.se/apd

Athletics                                Hockey

Badminton                             Netball

Basketball                              Rowing

Bowling                                 Rugby League

Boxing                                   Rugby Union

Canoeing                               Squash

Cricket                                   Swimming

Cycling                                  Table Tennis

Equestrian Sport                   Tennis

Football                                  Volleyball

Golf                                        Yachting

Gymnastics                            Yoga

Geographic Information
It is possible to review the distribution of the segments by different geographies from postcode level upwards to create unique geographical analysis. For example, this can be based on a postcode of a facility or a club and identify the segments which live in the catchment area around that site, or it can be used to show where a segment is most likely to live.
Further information is available here.

In the North East, maps have been created which show the distribution of each segment across the region. You can see at a glance where you will find Bens or Jamies, Chloes or Helenas by clicking here.

Click here to learn more about each segment

Further information may be available from the relevant local authority.

IN YOUR REGION

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