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BRAND IDENTITY
Pro-active London - Supporting Sport and Physical Activity
The London Sport and Physical Activity Partnerships will be launching their new brand identity in the next few weeks. The Partnerships will be known as “PRO-ACTIVE North London”, “PRO-ACTIVE South London”, “PRO-ACTIVE East London”, “PRO-ACTIVE West London” and “PRO-ACTIVE Central London”.
“The Partnerships were looking for something a bit different and a brand that portrayed a dynamic, innovative and professional image”, explained Adrian Ledbury (Project Group lead officer). The word “PRO-ACTIVE” encapsulates these values and also reinforces our commitment to get more people “Active”. The leaping figure represents the energy of the partnership, and of those participating in sport and physical activity.
The Partnerships are differentiated by the geographic names (North, South etc) and the vibrant colours. This underlines the fact that the 5 Partnerships will be working closely together whilst retaining sub-regional variations. When working on projects representing all 5 sub-regions the “PRO-ACTIVE London” brand will be used.
The new brand name and image will be introduced over the coming weeks.
Download press release here
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