7) Understanding variations in participation across sports – case study findings

Alongside the quantitative findings two sports case studies have been produced for athletics and tennis. The two sports were selected to provide a contrast to one another and the case study reports are available to download:

Athletics

The case study for athletics highlights the following key messages:

• Club activity is driving participation in sport in local areas
•  Promoting the accessibility and open nature of a sport can boost participation levels

Download athletics case study

Tennis

The case study for tennis highlights the following key messages:

• Tennis appeals to two different age groups. Distinct approaches for each group are likely to be required to increase participation.
• Marketing the social element of sports like tennis is important. A model similar to the LTA’s Places to Play system could be adapted to other club-based sports
• Tennis is a ‘compact’ sport that can complement other sporting activities and make the best use of available space.

Download tennis case study