Research suggests how to go about redressing the balance, and help people take part at different stages of adult life
Go Where Women Are
There has been new insight published that sheds light on women and sport. The 'Go Where Women Are' insight pack explores our current understanding of women, their relevant motivations, barriers and triggers to getting more active, and what this means for sports and exercise activities and initiatives.
Find out more here.
Initial findings from the Active Women project suggest the key to successful recruitment of women is to address common concerns, such as self-consciousness about fitness, weight or sporting ability.
Projects have successfully recruited women through:
- Public launch events, where women can meet coaches and see activity sessions
- Personal follow-up from coaches afterwards
- Encouraging existing participants to bring a friend
- Promotion across communities, using a variety of media
- Forging links with partnership organisations to reach women from a range of backgrounds
- Providing easy-to-access information about what sessions entail
- Reassuring women that most others will also be beginners, and that you don't have to be in shape to enjoy sport.
Understanding participation among 15-19 year old women: summary report File size: 0.23MBDownload
Understanding participation among 15-19 year old women - flyer File size: 83KBDownload
Understanding participation among 15-19 year old women: diaries and case studies File size: 0.19MBDownload
Understanding participation among 15-19 year old women: full report File size: 0.72MBDownload
Active Women programme: first year evaluation report File size: 0.59MBDownload
Active Women programme: year two evaluation report File size: 0.87MBDownload
Active women year one summary File size: 0.40MBDownload
Active Women year two summary File size: 0.25MBDownload