Detailed results from the 2011 sport
satisfaction survey have been published
Detailed results from Sport Englands 'satisfaction with the
quality of the sporting experience' survey highlight satisfaction
levels across 46 sports.
The fieldwork for the 2011 survey took place between March and
May 2011 with approximately 38,500 respondents completing the
survey.
The survey, now in its third year, provides a detailed picture
of satisfaction among sports participants. What motivates
people to continue participating? What causes people to drop out of
sport? Is satisfaction driven by facilities, or more about
intrinsic motivations such as social opportunities? Are some things
more important to participants of certain sports than other
sports?
Sport England has developed an innovative survey which helps
answer these questions, and which provides insight into what drives
sporting satisfaction.
Understanding and measuring the quality of experience is a
crucial element of our strategy and is central to our commitment to
develop a world-leading community sport system.
Our focus is around three outcomes - growing and sustaining the
numbers of people taking part in sport and improving talent
development to help more people excel.
The Sustain outcome focuses on keeping people involved with
sport. At its heart is the idea that people's continued involvement
is driven by the fact that they enjoy taking part and that this -
in turn - is heavily affected by the quality of the sporting
experience.
The research provides a statistically robust measure of
satisfaction with the quality of the sporting experience by
individual sport, accross 46 sports. This has given us a basis for
tracking the achievement of national targets for each sport. The
survey also supports improved planning and investment decisions by
providing greater understanding and knowledge of satisfaction
profiles in each sport.
The research was developed in consultation with national
governing bodies of sport, a review of previous studies in this
area, scoping work undertaken by Ipsos MORI, and qualitative
research which the Henley Centre carried out in 2008 on our
behalf.
For more information, read
our FAQs.