Sport and the economy

Sport and the economy


NEW: Economic value of sport - local model

All local authorities in England can now demonstrate how sport benefits their economy using our new Economic value of sport – local model.

The model produces area based (local authority, county sport partnership and local enterprise partnership) estimates on sports’ contribution to the local economy in the form of business output (GVA) and jobs plus wider benefits like health. The model also allows you to refine some of the results by using local information you may have available. In addition you can begin to assess the impact of sport investments too – for example, what additional economic value is created as a result of an increase in participation in your area.

Guidance is provided on how to navigate the model and the best use of this evidence as one part of making the case for retaining or securing additional investment in sport.

To find out more and access the tool please register here.

National value of sport

Sport’s contribution to the English economy reached £20.3 billion in 2010, 1.9% of the England total.

This placed sport up in the top 15 industry sectors in England above motor vehicles, telecoms services, legal services, accounting, publishing, advertising and the utilities.

Research commissioned by Sport England and carried out by AMION Consulting found an important and resilient sector. The summary report is available to download below.

Sport employment remains a crucial component of the economy. The number of people with sport-related jobs in 2010 is estimated at over 400,000 – that’s 2.3% of all employment in England.

Wider benefits
Volunteering in sport, and the health benefits from sport, also have an impact on the economy.

  • The estimated economic value of sport-related volunteering is £2.7 billion
  • The annual value of health benefits from people taking part in sport is estimated at £11.2 billion

Economic impact and regeneration
There have been a number of studies on the economic impact of sport in recent years.

The Cardiff Millennium Stadium and the City of Manchester Stadium both had a positive impact on local property markets, one study found.

Other researchers have studied the economic impact of non-elite, mass-participation events such as marathons. They found such events can raise the profile of a host location and generate tourist income for minimal infrastructure investment.

Major recent research on this topic has been reviewed by the Value of Sport Monitor and a summary of the evidence is available to download below.