Research

We commission research on who’s playing which sport, and where. We also study what inspires people to take up sport, and to keep at it.

We don’t stop there. Over 50% of people still aren’t playing sport and we aim to find out why.

Sport is what we’re all about, but we never forget that people need facts to demonstrate it’s a sound investment. So we assess the latest evidence on the benefits of sport too.

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