Working with research agency 2CV, we’ve produced a guide to help make sure you create high quality research that allows you to understand the customers you're trying to reach.
Long-held assumptions can stop the sport and physical activity sector engaging with people outside of our traditional strongholds. And that means we can’t appeal to new audiences – people who are so important to the success of Sport England’s new Towards an Active Nation strategy.
Insight is only as good as the research that underpins it – so this guide is designed to help you carry out top-quality research that has a big impact on your organisational goals.
And it doesn’t have to be expensive or complex.
The key is being clear about what you’re trying to understand. What do you need to know? Once that’s set in stone, it’s time to use the most suitable approach to your research. This guide helps you to establish both. That’s why we’ve split the publication into two distinct parts – firstly, an introduction to research itself and secondly, how to choose your methodology.
Of course, this is purely a starting point for conducting research but this resource helps us start to understand the fundamentals of research.