Sport England West Midlands
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Welcome to Sport England West Midlands
Increasing participation
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Girls' rugby league in the WM spacer SE National Lottery consultation
Sport England has now published a report on the public consultation undertaken in respect of National Lottery funding to sport. The consultation ran for 12 weeks, from 25 June to 16 September 2008.
We wish to thank all partners in the West Midlands who contributed to this process.
Please view the news item issued 14 October 2008

Please view the report - 'Funding sport in your community: Public consultation report findings October 2008'.

Please also take time to view the new Sport England Strategy 2008-2011

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Club president David Linford and local MP Sir Patrick Cormack cut the ribbon to open the refurbished pitch spacer A pitch for all
Cannock Hockey Club officially opened a newly refurbished and resurfaced pitch on Saturday, 4 October, made possible through 2 awards of funding from Sport England. With £169,834 from the Community Club Development Programme and £62,500 from the National Sports Foundation the club has been able to provide the community with a pitch that will be at the forefront of hockey development - from grass roots up to elite performance levels.
The club can now proudly boasts that it has 2 international standard pitches.
Read the press release from the club



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Rugeley Pool had its official opening on Wednesday, 17 September - Olympic swimmer Nick Gillingham was on hand to show young swimmers his medal haul and to officially open the new new facility spacer Pool for the community
Cannock Chase District Council had a lot to celebrate  on Wednesday, 17 September when they saw their new state-of-the-art swimming pool officially opened by Olympic swimmer Nick Gillingham MBE. The pool received an award of £500,000 from the National Lottery through Sport England's Community Investment Fund.
Sport England congratulates everyone involved in the project and knows that the pool will make a real difference to the local community.
Read their press release

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Leanne - supportive singles spacer Sporting Market Segments in WM
Sport England has developed nineteen sporting segments to help us understand the nations’ attitudes and motivations – why they play sport and why they don’t. We have produced maps for the nineteen segments for each of our six CSP areas and for the region as a whole.
Please view this information

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A young person helps a child get into skateboarding spacer Community Investment Fund applications
The West Midlands Regional Sports Board has agreed that a series of application rounds should be introduced to ensure that CIF funding under the open application process is available until the end of the current strategy in March 2009. The details of the 5 rounds from 30 November 2007 to 31 March 2009 are now available.
Please view the dates for the CIF funding rounds



Active People Survey - Phase 2 - completion

People in the West Midlands have been asked, over the last 12 months, about their levels of sporting activity as the second phase of Sport England's Active People Survey was conducted across the whole of England. The original survey, undertaken from October 2006 for 12 months, has now been analysed further against consumer trends data and Sport England has released some excellent market segmentation profiles that will help partners to market sport in their area.
December 2008 will see the publication of the results of this second phase.
Active People 2 press release
View the market segmentation information in the WM


Active People Survey results for the West Midlands
The headline results for the 'Active People Survey' were published by Sport England on 7 December 2006. It is the largest single survey of sport and active recreation ever undertaken and provides statistical information about levels of participation across England. According to the results the people in the West Midlands are the most inactive in the country.
West Midlands press release - from 7 December 2006
Headline results for the West Midlands


A toolkit to help get more people active
The 'Promoting Sport Toolkit' - a collection of simple-to-use tools that will help all our partners promote sport more easily, cheaply and effectively went live on 14 August, on its own dedicated web pages.
View the Promoting Sport website


Contacting us
To contact us please ring Sport England's main enquiry line 08458 508 508 and ask to be put through to a member of the West Midlands' team. Please note that our fax number is 0121 633 7115. Staff information and useful documents containing contact information are available on our web pages.
More info


Our team values
We agreed a new set of team values for the West Midlands' regional office in May 2007 and would like to share these with partners.
Our values



Alternative language and format for material
All publications, downloads and website information can be made available on request in an alternative language, in Braille, in large print format or on tape. To request this service please call 08458 508 508.







National Lottery logo

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Market Segmentation

The Promoting Sport toolkit - Promoting sport just got easier

Useful links
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Sport England Strategy 2008 - 2011 (published June 2008)
Full document pdf (13.1 MB)
Executive summary pdf (0.38 MB)

West Midlands Sector Skills Agreement Regional Action Plan 2006
Full plan pdf (579 KB)
A summary for employers pdf (2.6 MB)
Executive summary (172 KB)
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Finding your way to our office - a map to help you

Finding out about the staff in the regional office


Jobs currently being advertised in the region


Jobs currently being advertised nationally

County sports partnerships' news

Active People Diagnostic- to register as a user


Active People - small area estimate maps for each local authority in the West Midlands are now available - please view