Case studies

Sport England worked with each of its nine regions to develop case studies that would illustrate how the segments can be practically applied to sports delivery on the ground. The case studies below illustrate how the sports market segmentation is already impacting on local planning and delivery.

Click below to veiw the case studies:

Humber County Sport Partnership: Marketing strategies for the over 65's

Knowsley Community Sport Network: Local action planning

South Gloucestershire Leisure Trust: Attracting new customers

Humber County Sport Partnership: How to better target 'Pub League Team Mates'

Sport England London Region: Project development for young women and gym membership

Black Country County Sport Partnership: Potential participants and the impact on delivery

Wear Valley, Wellness on Wheels: Project Evaluation of a mobile gym facility