Research, studies and surveys

Sport England - The nations biggest supporter

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Do you need to promote your sport?
The Promoting Sport Toolkit is a collection of free and simple-to-use great photos, guides and tools to help you promote sport and active recreation - whether you're looking to boost your club membershp or boost participation levels in your area. Find out more at
www.sportengland.org/promotingsport

The Active People Survey
The Active People Survey is the largest ever survey of sport and active recreation to be undertaken in England. The survey started in October 2005, and was completed (with 363,724 completed interviews) in October 2006. Sport England has committed to repeating the survey for the next three years, with Active People 2 starting on 15 October 2007.
More info

Sport England market segmentation
Sport England has developed nineteen sporting segments to help us understand the nations’ attitudes and motivations – why they do sport and why they don’t. More.

Bringing Communities Together Through Sport and Culture (4.2 Mb)
National Framework for Sport PDF (2.9 Mb)

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Sporting Champions brings World Class Athletes into schools and local communities to inspire and motivate young people to take part in sport.
Visit the Sporting Champions website

To use our research database to find the evidence you need to demonstrate the power of sport, click on the link below.
The Value of Sport Monitor