The local picture
Sport England has produced a breakdown of the 19 Sporting Market Segments for each County Sports Partnership (CSP) and local authority compared to the national and regional picture. This is a great place to start exploring what the Sporting Market Segments could mean for your area, for example which are the more prevalent segments in your area and how they can influence sport and active recreation provision.
You can view the segment profiles by :
local authority area
County Sports Partnership area
Durham Sport
Northumberland Sport
Tees Valley Sport
Tyne & Wear Sport
North East region

Geographical information
Click here to view maps showing where each segment lives in the North East.

Analysis of Sporting Market Segments in the North East
This document provides an overview of the breakdown of segments in the North East region at County Sports Partnership and local authority level.
click here

How to take forward and analyse the Sporting Market Segments in your area
Click here for an overview of the many different ways you can explore the Sporting Market Segments in your area.

To discuss how you can benefit from the Sporting Market Segments and obain maps providing a breakdown for your area contact Sharon Carroll: 0191 384 9595 - email sharon.carroll@sportengland.org