Driving a new Open Data future

Almost one year after we teamed up with the Open Data Institute (ODI) to support OpenActive – a major national initiative to unlock sport and physical activity opportunity data – we’ve already seen big progress. 

Finding the right information online is essential if we’re to make sport and activity easy and accessible. But for too long, information has been buried on old-fashioned websites and printed flyers. 

We want to make sure that accessing sport and activity online is as quick and simple as booking a flight to Spain. But that can only be done if activity providers, sports clubs, leisure operators and the private sector open their data and allow it to be available to all.

Revolutionising the experience

When travel operators unlocked their data several years ago, it revolutionised the experience for holidaymakers. Now, we’re used to seeing immediate information about flights, cost and accommodation. 

Imagine the same thing for the sport and physical activity sector: knowing where, when and at what cost sport or activity is happening in your local area.

In just nine months, OpenActive has established a community of local and national organisations, and individuals in the sector, who are now doggedly working towards making sport and physical activity data openly available.

Improved access to opportunity data will help both existing and exciting new start-ups and innovators use this data to develop new products and services that will help people get active.

Key achievements

• Fifteen pioneer organisations have published a ‘critical mass’ of open opportunity data – about where and when their activities happen. These pioneers join others who already provide open opportunity data, totalling over 76,000 activities across over 1,000 locations according to analysis by imin – ranging from swimming to hula-hooping, tennis to yoga, and athletics to football. Pioneers include: Greenwich Leisure Limited, Fusion Lifestyle, GO Mammoth, Table Tennis England, activeNewham, Playwaze and HulaFit
• The ODI has worked with the sector to radically improve stakeholders’ understanding of open data, its importance and the opportunities it presents
• The sector has worked together to develop a ‘data standard’ – a consistent way to describe, structure and publish opportunity data. Times, venues and activities need to be described the same way if this is going to be useful to innovators, and ultimately to benefit the consumers we want to help get active
• The ODI and OpenActive members have grown a community of over 80 organisations and individuals supporting the initiative.