Here you can find further details on the Active People Survey  and Market Segmentation  details specifically for the London region;

Click here to download a PDF of Active People Statistics for the London region

Click here to download a PDF containing a map of the London region showing participation rates

Click here to download a spreadsheet page of profile data on the London region

Click here to download details of the Active People Survey broken down Sport by Sport.

Market Segmentation

Click here for the graph showing the distribution of the 19 segments within London

Click here to find a map showing the dominant segment in each MSOA (Medium Super Output Area)