What is market segmentation?

Sport England has developed nineteen sporting segments to help us understand the nations’ attitudes and motivations – why they play sport and why they don’t.

The segments provide the knowledge to influence people to take part. This work is part of our drive to get two million people doing more sport by 2012.

Each segment can be explored at differing geographic levels.It is possible to find out what people's sporting habits are in a particular street, community, local authority or region.

Find out more about market segmentation  and the 19 segments here

In your region

For details and graphs showing market segmentation within London click here

For graphs showing the distribution of the 19 segments within the 5 Pro-Active Partnerships click here

For graphs showing the distribution of the 19 segments within the 33 Local authorities click here