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 RESULTS FOR THE LONDON REGION
 RESULTS BY PROACTIVE LONDON
 RESULTS BY LONDON BOROUGH
 MARKET SEGMENTATION
  
  
  
  
 
 
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Active People Survey  

The Active People survey was designed to collect data on participation in sport and active recreation amongst a locally representative sample of adults aged 16+ living in England. It was conducted by Ipsos MORI on behalf of Sport England.

The survey was conducted by telephone (using CATI: Computer Aided Telephone Interviewing) amongst 363,724 adults in England aged 16+.  To ensure representation at a local level, at least 1,000 interviews have been completed in every Local Authority in England, except for Birmingham, the Isles of Scilly and the City of London.

The interviewing took place over a full 12-month period, starting in October 2005 and finishing on 16th October 2006. The distribution of interviews was evenly divided amongst all 354 local authorities. This approach ensured that interviews were spread evenly throughout the twelve months for each local authority, which helped to account for seasonal variations in participation.

The following table illustrates how London is performing in comparison to the country as a whole:

 

London Results

National Results

% of adults undertaking at least 3 days a week x 30 minutes moderate participation

21.3%

21%

% of adults undertaking zero days a week x 30 minutes moderate participation

49.5%

50.6%

% of adults undertaking at least one hour a week of volunteering in sport

3.5%

4.7%

% of adults who are members of a club where they take part in sport

26.2%

25.1%

% of adults who have received tuition from an instructor or coach over the last 12 months

19.2%

18%

% of adults have taken part in organised competitive sport in the last 12 months

13.1%

15%

% of adults who are fairly or very satisfied with sports provision in their local area

66.1%

69.5%

Within London, regular participation in sport (at least 3 days a week x 30 minutes moderate participation) varies across different socio-demographic groups:

 

Males

Females

Gender

23.8%

18.9%

White

Non-White

Ethnicity

22.5%

18.0%

A

C2, D, E

Socio-Economic Group

25.8%

15.1%

With

Without

Limiting longstanding illness or disability

9.0%

23.1%