North East headline results

The survey collects data on a range of indicators, which provide a baseline on which to measure future progress. Results for the Key Performance Indicators are shown on the following link:
North East key performance indicator results

A target has been set to increase participation by 1% per annum each year, up to 2012. This means a further 94,949 people in total (15,825 per annum) from hard to reach groups participating more, in the North East.

Active People Diagnostic

Active People Diagnostic is an online reporting and analysis tool which enables interrogation of the Active People Survey results at a local, regional and national level. It can be used to analyse results by geography, sport or by different demographic groups. The site can be accessed via the following link:
www.webreport.se/apd

If you have any technical difficulties accessing the Diagnostic please email:
Vide.wiberg@iis-archway.com

Training sessions on the Diagnostic were held around the Region between January and March 2007. A comprehensive User Guide is available on the Diagnostic site. Further training sessions to incorporate future functionality of the Diagnostic are planned for later in 2007.

Detailed North East results

For more detailed North East Active People Survey results please refer below.
Active People North East Factsheet

Active People Headline Survey Results by Local Authority

North East Sports results

To see which sports and activities are the most popular in the North East please see below.
Active People North East Sports Factsheet

Active People North East Top Sports

Active People North East Popular Sports in County Sports Partnerships

Completed Analysis of North East Active People Survey results

This section will includes analysis which has been undertaken on the survey results in the North East region.
Active People North East Initial Overview - Jan 2007

Active People in the North East brochure

Also now available via the Active People Diagnostic

Participation modelling (Tier 5) – The model is in the form of a chart which presents the expected sport participation rates in local authorities compared to the actual participation rates (as measured in the survey). It is based on a regression model determining the main economic and demographic factors that influence sport participation.

Small Area Estimate maps (Tier 1) – These provide an estimate of 3x30 participation levels down to Middle Layer Super Output Area level for each local authority. This has been calculated using a model which incorporates factors which influence sports participation.

Market Segmentation (from October 2007) – Sport England’s Market Segmentation information is based on Active People results, Taking Part Survey results and Experian databases. It divides the population into 19 different segments based on demographics, and highlights the types of sport they would be likely to be interested in and the best marketing approaches to use to engage them. There will be a breakdown of the proportion of each segment in each local authority. Market segmentation can be used to effectively plan projects and marketing campaigns tailored to meet local needs.

Contacts

The North East regional contact for queries in relation to the Active People Survey or the Diagnostic is:

Sharon Carroll, Performance Analyst

Telephone 0191 384 9595

Email Sharon.carroll@sportengland.org

Other North East Sports Research