Consultant: Chris Gratton, Sports Industry Research Centre

The research

Game Plan sets the challenge of moving from 30% of the population being regularly active in 1998 (5 times a week, 30 minutes, moderate intensity) to 70% in 2020.

The objective of this research is to estimate the impact of achieving the targets for increasing participation in sport and physical activity set out above. As far as possible the estimates should provide the following:

• The economic impact – for the economy as a whole; on consumer expenditure; on jobs, on different markets such as the health and fitness sector.
• The impact for business in terms of for example productivity/ reduction in days lost from work due to sickness
• A cost benefit analysis that estimates the return on public investment for every £ spent.
• Identification and assessment of any other quantifiable public benefits that may be derived from an increasingly active nation.
• An estimate of the implications for investment in facility provision focusing on community swimming pools and sports halls.

Progress to date: Project completed

Further research to look at facility provision required for Game Plan targets

Reports
Exec summary (148 Kb) PDF

Download the final report (1.9 Mb) PDF