The Sport England Research eBulletin

The Sport England research team has developed a new online alert service which will keep you informed of recent and forthcoming research developments. This bulletin is part of our continuing commitment to find improved ways to disseminate research findings. If you would like to receive the research bulletin, email: research@sportengland.org


Sport England market segmentation

Sport England has developed nineteen sporting segments to help us understand the nations’ attitudes and motivations – why they play sport and why they don’t. Sport England market segmentation provides those working in community sport an insight into the sporting behaviours and the barriers and motivations to taking part amongst our existing participants and those we wish to engage in sport.
More


Sport Playing its Part quarterly newsletter

Get yourself up to date on the impact sport is having on our communities with the latest edition of the Sport Playing Its Part Newsletter. Everything from the Olympics to health inequalities, including the new Public Service Agreements and the latest news on ‘place shaping’.
More


The Taking Part Survey

The Taking Part Survey is a national cross-cultural survey, comissioned by DCMS (The Department for Culture, Media and Sport), which includes data on the following sectors: Sport, Heritage, the Arts, and Museums, Libraries & Archives. The survey started in July 2005 and will run continuously for three years.

The Active Sport element of the Taking Part Survey measures adult (16 plus) participation in sport amongst key demographic groups; looks at attitudinal data such as levers and barriers to participating in sport, and other information around volunteering, socialisation and spectatorship of sport.

On the 10 May 2007, the Taking Part Annual Report was published. To find out more click here

The Taking Part Survey also has a childrens element - The Taking Part Children's Survey. This involves interviewing approximately 3,000 11-15 year olds each year to establish thier levels of sporting and cultural engagement. The first years results from the Taking Part Childrens Survey were published on the 25 October 2007. More info


Sport and the economy

Sport England has recently published a series of reports which aim to improve the evidence-base on the economic value of sport. The reports, published in January 2008, review the economic importance of sport in the English regions and in England as a whole. The reports focus on sport-related economic activity, employment in sport, and sport-related consumer expenditure.

To view the reports, click here.

In order to develop this area of sports research, Sport England has appointed the Sport Industry Research Centre at Sheffield Hallam University as a Collaborating Centre for Sport and the Economy for three years to 2008.

To find out more about the Sport England Research Collaborating Centre for Sport and the Economy , click here


The Active People Survey

The Active People Survey, commissioned by Sport England, is the largest survey of sport and active recreation ever to be undertaken in Europe. The survey, which started in October 2005, and was completed in October 2006 was conducted by Ipsos MORI, and involved interviewing 363,000 adults (16 plus) in England - a minimum of 1,000 people in every local authority in England.

Headline results of the survey were published in December 2006. Detailed results are being disseminated via a sophisticated online reporting and analysis tool, 'Active People Diagnostic'.

Due to the overwhelming success of the first year of the Active People Survey, Sport England made the decision to repeat the survey. The Active People Survey 2 started in October 2007. More.


Sport Action Zones

Sport England recently published some exciting research on its Sport Action Zones. Sport Action Zones were launched in 2000 in order to combat low levels of participation in sport in deprived communities. This research highlights evidence of a kind not gathered previously – it shows increases in participation in the order of 5% over four years in some of the most deprived areas in England.

To find out more click here