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Everyday Swim is a national project which aims to get more people swimming and find out ‘what works’ in getting more people into our pools. Everyday Swim is led by the Amateur Swimming Association (ASA) and has investment of £3 Million from Sport England and over £1 Million from local partners.
It is made up of eight local projects which form a national network and each project has a different focus.
The aims of Everyday Swim are to:
Increase participation in the project areas by 2% per annum by December 2008.
Closely monitor what works, what doesn’t and why in achieving this target.
Demonstrate real change to encourage others to emulate successes.
Share the learning across the country to ensure the benefits of the project are felt beyond the project areas.
To find out more about Everyday Swim, visit their website
Project Evaluation:
Sport England and an ASA panel commissioned the Sport Industry Research Centre (SIRC) at Sheffield Hallam University to monitor and evaluate the Everyday Swim projects. Sheffield Hallam University has been working closely with theEveryday Swim team since October 2006 to gather information at a range of different levels to provide the most robust data possible on the Everyday Swim projects.
The project evaluation aims to find out 'what works' and why, on two levels:
1. What works in a specific context. For example we have some great learning from Suffolk on how getting the detail right and ensuring there is a ‘personal touch’ has helped open days and other high profile events attract new or nervous swimmers as well as the usual suspects.
2. What works in bringing about significant change. The target for each of the projects is to increase by 2% per annum the number of people who swim at least once a month (aligned with Active People Survey information). By the end of the project we will be able to show which interventions have had the biggest impact in terms of driving up real participation rates on a large scale. This will look at the rollout of successful smaller scale interventions across an area, but also at area wide interventions such as the planned ‘decent pools standard’ in Lewisham or the major workforce development that is happening in Telford & Wrekin
Because the monitoring and evaluation team are involved throughout each stage of the projects they will be able to overlay information on processes with successful interventions and be able to give some helpful indications as to why some things were more successful than others, or why seemingly the same approach worked in one area better than another
For more information on the Everyday Swim project evaluation, click here
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