What is market segmentation?
Sport England has developed nineteen sporting segments to help us understand the nations’ attitudes and motivations – why they play sport and why they don’t.
The segments provide the knowledge to influence people to take part. This work is part of our drive to get two million people doing more sport by 2012.
Each segment can be explored at differing geographic levels.It is possible to find out what people's sporting habits are in a particular street, community, local authority or region. Pen portraits of each of the 19 segments can be found here
Market segmentation in the East of England
Below are maps for the East region at County and Local Authority Area showing the dominant market segments at Middle Super Output Area level.
County Maps at middle super output area
Local authority area middle super output areas maps
Bedfordshire & Luton
Cambridgeshire & Peterborough
Essex, Southend & Thurrock
Hertfordshire
Norfolk
Suffolk
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