“Making the East of England an active and successful sporting region”.

People in the eastern counties are very passionate about sport . . . . and so this East of England Plan has been produced to support and build on this passion.

Sport, embracing all forms of physical activity, has the power to change lives, extend and improve our living experience and, therefore, benefit the region.

We believe sport should play a major role in improving health, generating economic impact, and encouraging social equality. We are committed to achieving a more active and healthy regional population. We will enthusiastically develop and promote this plan, take steps to measure its success, work to build relationships between sectors and generate further investment for sport.

Our challenge is to raise participation levels, year on year, leading to a significant rise in the east’s population being physically active by 2020. If partners in the east work together collectively and effectively I am certain this challenge can be realised.

This is a plan for sport in the East of England. It is also a plan to show how sport can support issues relating to physical activity.

Thank you all for contributing. The time for talking is now over; let's all make a difference. Starting today.