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Providing a strategic lead for sport in the West Midlands

Market Segmentation

The Promoting Sport toolkit - Promoting sport just got easier

Useful links

Sign up for sport: A regional plan for sport in the West Midlands (PDF) 2.9Mb

National Framwork for Sport (PDF) 2.9Mb

Counting on action: Reviewing the regional plan for sport November 2005 - March 2007
Interactive pdf (5.7 MB)
14 font word only pdf (1.3 MB)

Moving Forward: West Midlands regional plan for sport first year review (PDF) 0.4MB


West Midlands Sector Skills Agreement Regional Action Plan 2006
Full plan pdf (579 KB)
A summary for employers pdf (2.6 MB)
Executive summary (172 KB)

Finding your way to our office - a map to help you

Finding out about the staff in the regional office


Jobs currently being advertised in the region


Jobs currently being advertised nationally

County sports partnerships' news

Active People Diagnostic- to register as a user


Active People - small area estimate maps for each local authority in the West Midlands are now available - please view

Great regional sporting event
The 2008 npower Regional Athletics Competition for Disabled Athletes took place on Sunday 25 May, at Birmingham’s Alexander Stadium with 300 athletes from 24 clubs and schools taking part this year. The npower supported event, organised by the English Federation of Disability Sport in conjunction with Birmingham City Council, is fast becoming the leading regional competition for disabled athletes.
Read the press release

National Lottery awards worth over £1.1m made recently
Sport England has made 8 awards, from the Community Investment Fund, to projects that will make a real difference to the take up of sport and active recreation in the West Midlands. The projects include the development of new facilities, the provision of people to deliver sports programmes, and in some cases, a combination of both.
Read the press release



Our researchers are on the phone again!

People in the West Midlands will again we asked about their levels of sporting activity as the second phase of Sport England's Active People Survey, to be conducted over a 12-month period, got underway across the whole of England in October 2007. The original survey, undertaken from October 2006 for 12 months, has now been analysed further against consumer trends data and Sport England has released some excellent market segmentation profiles that will help partners to market sport in their area.
Active People 2 press release
View the market segmentation information in the WM


Active People Survey results for the West Midlands
The headline results for the 'Active People Survey' were published by Sport England on 7 December 2006. It is the largest single survey of sport and active recreation ever undertaken and provides statistical information about levels of participation across England. According to the results the people in the West Midlands are the most inactive in the country.
West Midlands press release - from 7 December 2006
Headline results for the West Midlands


A toolkit to help get more people active
The 'Promoting Sport Toolkit' - a collection of simple-to-use tools that will help all our partners promote sport more easily, cheaply and effectively went live on 14 August, on its own dedicated web pages.
View the Promoting Sport website


Contacting us
To contact us please ring our main office on 0121 616 6700 and speak to one of our team members. Please note that our fax number is 0121 633 7115. Staff information and useful documents containing contact information are available on our web pages.
More info


Our team values
We agreed a new set of team values for the West Midlands' regional office in May 2007 and would like to share these with partners.
Our values



Alternative language and format for material
All publications, downloads and website information can be made available on request in an alternative language, in Braille, in large print format or on tape. To request this service please call 08458 508 508.







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