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MARKET SEGMENTATION
What is market segmentation?
Sport England has developed nineteen sporting segments to help us understand the nations’ attitudes and motivations – why they play sport and why they don’t.
The segments provide the knowledge to influence people to take part. This work is part of our drive to get two million people doing more sport by 2012.
Each segment can be explored at differing geographic levels.It is possible to find out what people's sporting habits are in a particular street, community, local authority or region. Pen portraits of each of the 19 segments can be found here
Market segmentation in the East of England
Below are maps for the East region at County and Local Authority Area showing the dominant market segments at Middle Super Output Area level.
County Maps at middle super output area
| Bedfordshire PDF(3.3mb) | Cambridgeshire PDF (3.2mb) | Essex PDF (3.2mb) |
| Hertfordshire PDF (3.4mb) | Norfolk PDF (1.8mb) | Suffolk PDF (2.5mb) |
Local authority area middle super output areas maps
Bedfordshire & Luton
| Bedford PDF (1.9mb) | Luton PDF (3.5mb) | Mid Beds PDF (1.6mb) | South Bedfordshire PDF (2.0mb) |
Cambridgeshire & Peterborough
| Cambridge PDF (2.5mb) | East Cambs PDF (1.5mb) | Fenland PDF (1.5mb) | Huntingdonshire PDF (2.2mb) |
| Peterborough PDF (1.0mb) | South Cambs PDF (2.3mb) |
Essex, Southend & Thurrock
| Basildon PDF (3.4mb) | Braintree PDF (2.mb) | Brentwood PDF (1mb) | Castle Point PDF (2.8mb) |
| Chelmsford PDF (1.3mb) | Colchester PDF (1.2mb) | Epping Forest PDF (1.6mb) | Harlow PDF (2.5mb) |
| Maldon PDF (1.1mb) | Rochford PDF (0.75mb) | Southend-on-Sea PDF (2.1mb) | Tendring PDF (1mb) |
| Thurrock PDF (0.7mb) | Uttlesford PDF (2mb) |
Hertfordshire
| Broxbourne PDF (3.1mb) | Dacorum PDF (1.7mb) | East Herts PDF (1.6mb) | Hertsmere PDF (1mb) |
| North Herts PDF (2.1mb) | St Albans PDF (1.2mb) | Stevenage PDF (2.1mb) | Three Rivers PDF (4.1mb) |
| Watford PDF (2.3mb) | Welwyn Hatfield PDF (1.2mb) |
Norfolk
| Breckland PDF (2.1mb) | Broadland PDF (1.4mb) | Great Yarmouth PDF (0.75mb) | King's Lynn & West Norfolk PDF (1.9mb) |
| North Norfolk PDF (1.8mb) | Norwich PDF (3.5mb) | South Norfolk PDF (2.2mb) |
Suffolk
| Babergh PDF (1.7mb) | Forest Heath PDF (1.1mb) | Ipswich PDF (2.3mb) | Mid Suffolk PDF (1.8mb) |
| St Edmundsbury PDF (1.9mb) | Suffolk Coastal PDF (1.6mb) | Waveney PDF (1.1mb) |
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