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MARKET SEGMENTATION
Active People and Market Segmentation Bulletin May 2008 PDF (1.34Mb)
Active People Bulletin March 2007 PDF (350Kb)
Sport England Market Segmentation
Sport England has analysed its Active People data to produce 19 sports profiles that sports devleopers and marketers can use to promote sport and recruit. Find out what will get you - and your target audiences - doing more sport
East of England Market Segmentation Maps
Active People Survey Information and Results
Active People Diagnostic is a password-protected site with access for registered users only. If you would like to register for Active People Diagnostic, visit http://www.webreport.se/apd/login.aspx to fill in an online registration form. Once you have completed the registration form, you will be automatically sent an email with a password and link to the site.
The Active People Survey is the largest ever survey of sport and active recreation to be undertaken in England. The survey started in October 2005, and was completed (with 363,724 completed interviews) in October 2006.
Small area estimates of partcipation by county and local authority area
Access the output maps here
Middle super output area maps at county level
| Bedfordshire PDF(284Kb) | Cambridgeshire PDF (288Kb) | Essex PDF (360Kb) |
| Hertfordshire PDF (394Kb) | Norfolk PDF (281Kb) | Suffolk PDF (295Kb) |
Local authority area participation profiles
& middle super output areas maps at local level
These profiles provide participation rates at local level and comparisons with other local areas in the same county, as well as areas with similar characteristics.
Bedfordshire & Luton
| Bedford PDF (193Kb) MAP PDF (236Kb) | Luton PDF (191Kb) MAP PDF (227Kb) | Mid Beds PDF (195Kb) MAP PDF (248Kb) | South Bedfordshire PDF (193Kb) MAP PDF (236Kb) |
Cambridgeshire & Peterborough
| Cambridge PDF (325Kb) MAP PDF (207Kb) | East Cambs PDF (325Kb) MAP PDF (237Kb) | Fenland PDF (327Kb) MAP PDF (234Kb) | Huntingdonshire PDF (330Kb) MAP PDF (257Kb) |
| Peterborough PDF (331Kb) MAP PDF (236Kb) | South Cambs PDF (328Kb) MAP PDF (246Kb) |
Essex, Southend & Thurrock
| Basildon PDF (276Kb) MAP PDF (230Kb) | Braintree PDF (275Kb) MAP PDF (243Kb) | Brentwood PDF (275Kb) MAP PDF (232Kb) | Castle Point PDF (274Kb) MAP PDF (222Kb) |
| Chelmsford PDF (276Kb) MAP PDF (236Kb) | Colchester PDF (275Kb) MAP PDF (219Kb) | Epping Forest PDF (275Kb) MAP PDF (248Kb) | Harlow PDF (276Kb) MAP PDF (208Kb) |
| Maldon PDF (275Kb) MAP PDF (214Kb) | Rochford PDF (277Kb) MAP PDF (231Kb) | Southend-on-Sea PDF (277Kb) MAP PDF (216Kb) | Tendring PDF (279Kb) MAP PDF (222Kb) |
| Thurrock PDF (278Kb) MAP PDF (250Kb) | Uttlesford PDF (280Kb) MAP PDF (236Kb) |
Hertfordshire
| Broxbourne PDF (242Kb) MAP PDF (216Kb) | Dacorum PDF (243Kb) MAP PDF (234Kb) | East Herts PDF (246Kb) MAP PDF (239Kb) | Hertsmere PDF (247Kb) MAP PDF (239Kb) |
| North Herts PDF (245Kb) MAP PDF (241Kb) | St Albans PDF (241Kb) MAP PDF (235Kb) | Stevenage PDF (244Kb) MAP PDF (244Kb) | Three Rivers PDF (247Kb) MAP PDF (244Kb) |
| Watford PDF (241Kb) MAP PDF (214Kb) | Welwyn Hatfield PDF (243Kb) MAP PDF (233Kb) |
Norfolk
| Breckland PDF (281Kb) MAP PDF (234Kb) | Broadland PDF (275Kb) MAP PDF (235Kb) | Great Yarmouth PDF (275Kb) MAP PDF (217Kb) | King's Lynn & West Norfolk PDF (280Kb) MAP PDF (247Kb) |
| North Norfolk PDF (281Kb) MAP PDF (231Kb) | Norwich PDF (277Kb) MAP PDF (219Kb) | South Norfolk PDF (277Kb) MAP PDF (249Kb) |
Suffolk
| Babergh PDF (336Kb) MAP PDF (242Kb) | Forest Heath PDF (277Kb) MAP PDF (217Kb) | Ipswich PDF (331Kb) MAP PDF (217Kb) | Mid Suffolk PDF (341Kb) MAP PDF (228Kb) |
| St Edmundsbury PDF (340Kb) MAP PDF (234Kb) | Suffolk Coastal PDF (343Kb) MAP PDF (229Kb) | Waveney PDF (339Kb) MAP PDF (222Kb) |
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