Outcomes driving our strategy

We've taken our lead from the Government’s widely-welcomed strategy for sport in developing our vision

Our vision is that everyone, regardless of their age, background or level of ability, feels able to engage in sport and physical activity. Some will be young, fit and talented, but most will not.

We want everyone to feel welcome, to find something in sport and physical activity that meets their needs and for the sector to value them as customers.

Five outcomes

For the first time, the Government's Sporting Future strategy put not just what we invest but why we invest at the heart of our work.

As opposed to working to simply increase the number of people taking part in sport and activity, we're now much more interested in the wider benefits it can bring.

These benefits have been grouped into five key areas:

  • Physical wellbeing
  • Mental wellbeing
  • Individual development
  • Community development
  • Economic development.

Sport and activity has the power to transform people’s wellbeing –  and to create a fitter, healthier and happier nation.

It is these outcomes that will define who we fund, what we fund and where our priorities lie in future.

We have already been investing in projects that touch upon these outcomes – but we can do more.

Further information