Sport England welcomes Sir Steve Redgrave's appointment as 2012 Sports Champion

Sir Steve RedgraveSir Steve Redgrave

"He is a true icon of Olympic achievement, and we know his commitment and enthusiasm will inspire people of all ages and abilities to get out there and play more sport."

Richard Lewis

Sport England Chair

Sir Steve Redgrave, one of the greatest ever Olympians, has been appointed as the Government’s 2012 Sports Champion.

Sir Steve will champion the shared commitment to ensure London 2012 leaves a lasting sporting legacy of a world-leading sport system.

"The appointment of Sir Steve Redgrave as the 2012 Sports Champion is one which we warmly welcome,” said Richard Lewis, Sport England’s Chair. “He is a true icon of Olympic achievement, and we know his commitment and enthusiasm will inspire people of all ages and abilities to get out there and play more sport.

"The legacy of a world-leading community sport system, and a million people playing more sport, will be what makes our Games great."

“Sir Steve Redgrave is not only one of Britain’s greatest ever Olympians, but one of the greatest Olympians of all time,” said the Prime Minister, Gordon Brown.“ He is a man who has touched the lives of generations around the world with his remarkable dedication and his track record of sporting excellence.

“He is exactly the right man to harness the power and reach of the Games and help inspire the nation to become more actively involved in sport and help deliver a fantastic legacy from the London 2012 Olympic and Paralympic Games once the flame has left London.”

Sir Steve’s new role will help raise the profile of our work, with national governing bodies and other partners, to get more people playing and enjoying sport and to help talented athletes fulfill their potential. With our partners, we are working to deliver a number of challenging outcomes for grassroots sport, including:

  • One million people doing more sport
  • A 25% reduction in the number of 16- to 18-year-olds who drop out of at least five key sports
  • Improved talent development systems in at least 25 sports
  • A measurable increase in people’s satisfaction with their experience of sport
  • A major contribution to the delivery of the five hour sports offer for children and young people.

“2012 is a once-in-a-lifetime chance to change the habits of a nation and get across to everyone why sport and physical activity matters,” said Sir Steve.

“This is a great responsibility but a great opportunity as well. I want to work with those who have the task of making sure the benefits happen from hosting the Olympics and Paralympics but I won’t be afraid to ruffle feathers if I need to. A lot of good work has already been done – but there is no time to lose.”

Sir Steve will be supported in his work by six Olympic and Paralympic medalists, whose existing roles as School Sport Ambassadors, working under the auspices of the Youth Sport Trust, will be expanded beyond the school gates to meet and inspire young people to take up sport throughout their daily lives.

They are:

  • Darren Campbell and Jason Gardener, sprint relay gold medalists at Athens in 2004
  • Gail Emms, badminton mixed doubles silver medallist in Athens
  • Joe Glanfield, silver medalist in the 470 sailing class at Athens in 2004 and Beijing in 2008
  • Sascha Kindred, who won 11 swimming medals (six gold) at four Paralympic Games from 1996 to 2008
  • Denise Lewis, heptathlon gold medalist at Sydney in 2000.

You can find out more about how the Government plans to make the most of London 2012, by reading the Olympic Legacy Action Plan

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