World Leading Ambition of Sport England
Sport England has published a radical new strategy to get more people playing and enjoying sport and to help those with talent get to the very top. The new approach is designed to capitalise on the once-in-a-lifetime opportunity presented by the London 2012 Olympic and Paralympic Games, and to use its power to inspire more people to take part in and succeed in sport. The strategy commits Sport England to deliver on a series of demanding targets by 2012/13:

• one million people doing more sport
• a 25% reduction in the number of 16 year olds who drop out of five key sports   
• improved talent development systems in at least 25 sports
• a measurable increase in people’s satisfaction with their experience of sport – the first time the organisation has set such a qualitative measure
• a major contribution to the delivery of the five hour sports offer for children and young people.

Sport England will work closely with the National Governing Bodies of sport (NGBs) to deliver the new strategy, and will also create strong partnerships with local authorities. It will reduce bureaucracy by combining its multiple funding streams into a single pot of funding for NGBs, and will be consulting on a new, more streamlined method of funding wider community projects.

Download a copy of the Sport England 2008-2011 Executive Summary (PDF) and Full Narrative (PDF).